Wednesday, February 6, 2013

Let’s Pay Music Artists Less

I just wanted to drop this off on you.

Enjoy

My only response is: It's your fault for having a wildly successful, yet woefully unprofitable business model.  Don't punish the folks that make you viable.

Monday, February 4, 2013

The Nerd Bowl

Congratulations to the Baltimore Ravens on winning Super Bowl XLVII!

And a special shout owt to Jacoby Jones who had 2 touchdowns and tied an NFL record. Roo Sands!


As a football lover and a nerd, I found the following article very interesting, so I wanted to share.  Enjoy your Monday Folks!

Friday, February 1, 2013

Pay it forward


I’m mad. I’m mad, like the quiet triplet when it’s time to eat. (The breastfeeding mothers will get that one.) I’m madder than a junk yard dog! I’m Jim Adler mad!
 

Truth is, I'm not that mad, but I needed an excuse to include that video because  I find it hilarious.  Anyway, back to the subject at hand…



I am a little upset about this radio spot advertising the Coca-Cola Pay it Forward Program. Have a listen:



Now, what the folks at Coca-Cola are implying from this advertisement is that a mother is “paying it forward” by helping her son with his homework. (They’re also implying that sixteen year olds don’t know how to pronounce “Versailles,” but that’s a rant for another day.)  Paying it forward is something you do outside of your own personal responsibilities.  Like mowing your neighbor’s yard without being asked or paid to do so.  Parenting doesn’t fall into this category.  Once a gooey blob of baby comes into this world that’s carrying half your DNA, along with “Brush teeth, Wash ass, and don’t kill strangers” your responsibilities now include “Parenting.”

Paying it forward is analogous to doing someone an unsolicited favor.  Like buying an extra taco on your way home because you know your roommate is still awake.  Contrary to popular belief parenting isn’t optional.  You have the responsibility to help your idiot child with their homework, and if you don’t know how, you and Junior team up to find him a tutor.  You aren’t doing your child any favors by helping them navigate the waters of life; you’re doing your job.

Now I’m aware that Coca-Cola may not have intended their little advertisement to come off this way.  I’m sure they were simply trying to encourage parents to nominate their youngsters.  However, there HAD to be better ways of making that point. This is how I envision the birth of this monstrosity:

Mr. Advertising Man listened to a team of idiots in marketing when they said, “We need to encourage African Americans parents to nominate their children, and we need to tie it to the theme of paying it forward.”  At this point, full of caffeine and inspiration Advertising Man went to his drawing board and thought to himself, “Hmmmm…Pay it forward… That’s like charity…and…They said they wanted to encourage parents…and…charity does begin at home… I’ve got it!”

And when he went back to the Marketing folks with this jewel, they were all like:


Yeah.

Do better Coca-Cola.